Your home is where you’ve lived and loved, where you’ve laughed and cried, where you’ve huddled and snuggled. You’re the pea, your home is the pod. And you’ve been through a lot together.Now that it’s time to put it on the market, you’re likely experiencing some sadness, plus plenty of anxiety. Because really: How often does your future depend on selling your past? If you’re a little overwhelmed, we don’t blame you.But there’s also good news: You don’t have to go it alone. A listing agent has your back when it comes to the financials, like setting a listing price and marketing, staging, and making repairs to your house. He or she can also help you navigate more personal issues, such as your timeline, and what you’re hoping to achieve with the sale. For all of those reasons, it’s important to find an expert who is right for you and your specific situation, and who can help you get what you want. Here’s how.
Know What a Listing Agent Can Do for YouBefore you start interviewing prospective agents, have a clear sense of what you want to get out of the selling process. When so much money is on the table, it’s crucial to know what your goals are, so that you can find an agent who really speaks to them.Then, it helps to understand what a listing agent does (other than sell your most valuable asset — no big deal).The listing agent will:
- Work with you to price your home
- Market your home (we’re talking pretty pictures, social media promo, cute staging — the works)
- Negotiate with home buyers
- Usher the home sale through inspection and closing
- Know, generally speaking, what your property is worth. Do your own research on the prices of local comps, (but understand the limits of online property sites). Run your info by your agent for an informed perspective.
- Ask the agent for pricing information on homes he or she has recently sold. Specifically, what the differences were between their listing prices and how much the homes ultimately sold for.